Oct 8, 2011

Super bowl trigger consumption boom

Believe it or not, according to the American commercial retail advertising and jersey supply market association to watch the United States prediction, because time, on February 3, super bowl game live, the national will therefore increased nearly 4 million TV market retail, this is like manner, Olympic Games, the World Cup and the Spring Festival of China TV stimulation of the retail market. The survey also revealed,jersey supply and promotion of TV and is not only related to this furniture, is expected to be 1.8 million pieces of furniture, sales promotion last year the resulting furniture sales is 1.3 million units. Last year because the super bowl and of generation market retail TV is 2.5 million units this year, if indeed to close to 4 million units sales growth, so is quite substantial. The results of the survey also shows that, at the age of 18 to 24 years of strong consumer purchasing power, are slowly beyond other age groups consumers. The businessman also is take all kinds of marketing means, for the Christmas holidays, then lifted a super bowl sales shower. The survey also revealed a very shocking Numbers, is expected to have 158 million people watching this year's super bowl TV, yesterday just released figures in the AFC and NFC final final television audience of about 50 million people, both hit another record high. The report also gives prediction on average this year spent on the super bowl, the amount of related products will reach $59.9, jersey supply,last year the data is $56.04. The cost in the super bowl commercial total amount will reach $9.5 billion. Investigation shows at the same time, is expected to have 70% of americans will stay at home to watch television, last year the figure is 67%, the two into super bowl team from the United States, but generally the northeast that this will not affect the universal attention, people seem to have not fully care about the warring parties, important is with their family and friends to watch the game live, of course, has a new TV set is more perfect. It is interesting in television viewers in part of a lot of people because of eager to see live broadcast the new TV ads during, decided to watch the broadcast of the game, 76% of the audience think see advertisements have become part of the entertainment, 11% of people think advertisements too much to be spun the game, 4% of the people don't like to watch ads. 18% of the audience think the enterprise should be in the super bowl advertising saving on saving money, can through channels to contribute to the consumers. Super bowl trigger consumption boom

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